Counting to 100 Has Never Been Easier

100 Calorie Packs – a great choice for those who want to snack and stay on track with their balanced eating routine

100 Calorie Packs – or Thinsations Thin Crisps cookies as they are known in Canada – is a multi-million dollar brand that has more than 30 products from cookies to cappuccino. It’s a category that Kraft pioneered by listening to our consumers.

Consumers told us that they wanted great tasting snacks to help them stay on track with their sensible-eating habits. They also told us they wanted help controlling how much they ate. So we created 100 Calorie Packs to help meet their health and wellness needs.

Our success speaks for itself. In three years, Nabisco 100 Calorie Packs alone has become one of our $100 million dollar brands. And, we are continuing to build on this success by introducing new products under the 100 Calorie Packs name across our portfolio. With snacks a growing consumer trend, counting to 100 has never been easier.

Our lineup includes:

• Nabisco 100 Calorie Packs in such Nabisco favorites as Oreo and Ritz Snack Mix as well as new kid-friendly favorites like Alpha Bits Mini Cookies and Barnum’s Animal Choco Crackers
• Thinsations varieties that include Oreo, Kraft Peanut Butter, Peek Freans Shortcake and Chips Ahoy!
• Nabisco 100 Calorie Packs chewy granola bars
• Balance Bar 100 Calorie nutrition energy snack bars
• South Beach Diet 100 Calorie snack bars
• Jell-O 100 Calorie Packs fat-free pudding snacks
• General Foods International 100 Calorie Packs cappuccino