Kraft LiveActive Meets Consumers’ Health and Wellness Needs

Health and wellness is a growing trend among consumers and Kraft has a delicious new option for those who want to maintain a healthy digestive system. LiveActive brings the benefit of probiotics to Kraft natural cheese and prebiotics to Breakstone’s/Knudsen cottage cheese.

Why probiotics and prebiotics? Consumers are looking for foods with added health benefits. Prebiotics and probiotics can work to help promote a healthy digestive system.

Probiotics are beneficial live cultures that, when consumed regularly, can provide a health benefit. The live, natural probiotic culture in LiveActive natural cheese snacks helps to replenish the live cultures in the digestive system, promoting digestive health.

Prebiotics are typically fibers that can naturally regulate the digestive system and serve as a food source for probiotics.

LiveActive cottage cheese from Breakstone’s/Knudsen comes in convenient four-packs and is available in the United States in three flavors:

• Plain
• Pineapple
• Mixed Berry

Kraft LiveActive natural cheese is available in Canada and the United States in convenient sizes and popular varieties such as:

• Cheddar
• Mozzarella
• Marbled/Colby & Monterey Jack