Adapting a Global Favorite for Local Markets

Tang Fruitrition powdered beverage mix is fortified with select vitamins found in fruit juice, which may include vitamins C, A (beta-carotene), folate, B2, B3 and B6, depending on local regulations.

Available in more than 30 countries around the world, the refreshing beverage also helps to meet local dietary needs. For example, in the Philippines Tang Fruitrition includes added iron, while in the United States it has added calcium and vitamin E. A truly global drink, it’s continuing to grow in popularity in markets like Brazil, Mexico and China.

Available in a wide variety of flavors, including:

• Orange
• Mango
• Pineapple
• Grape
• Strawberry
• And local favorites, like Jamaica (hibiscus) and Horchata (rice) in Mexico.