The Latest News about Kraft Products, People and Events
Two Tang Honors in GCC
March 04, 2008 – The Tang brand recently earned two marketing awards – Best Brand Re-launch and Best Use of TV – in the Gulf Cooperation Council (GCC). The recognition comes from “Gulf Marketing Review” (GMR) magazine. “Tang Quiz the Whiz Show” on the Asianet TV television network won the Best Use of TV award. The re-launch award recognizes the success of reformulated Tang.
Crystal Light Launches Social Network for Women
February 25, 2008 – Women who want to feel great and share that good feeling with others have a new community of supporters. The Crystal Light brand team in the US has partnered with actress and music artist Mandy Moore to introduce uPumpItUp.com*. It’s the “must join” social networking internet site to help women achieve their wellness goals.
Côte d’Or Anniversary Celebrates Passion for Chocolate
February 21, 2008 – Belgium is known as a nation of chocolate lovers. This year they have much to celebrate. Côte d’Or, the number one chocolate brand in Belgium, is 125 years old.
Humanitarian Aid Sent for Flooding in Northwestern US
February 18, 2008– Kraft has made an in-kind contribution valued at $15,000 to the American Red Cross. The donation was made in support of relief efforts for flooding in Oregon and Washington in the northwestern US.
Your True Piece of Switzerland Turns 100
February 13, 2008 – In a kitchen in Bern, Switzerland, 100 years ago, candy maker Theodor Tobler and his cousin, Emil Baumann, were inspired to combine delicious nougat candy and smooth chocolate. You may have guessed the result – Toblerone chocolate was born. Since then, Toblerone has become a part of Swiss history. While the iconic brand in the triangle shape is enjoyed in more than 120 countries, it is produced only in Bern.
Kraft Named Official Sponsor of RecycleBank
February 12, 2008 – – Kraft has signed on as the “Official Food Sponsor of RecycleBank,” a rewards program that motivates people to recycle. This partnership will help educate consumers about the importance of recycling and improve recycling rates.
Philly Takes to the Skies
February 11, 2008 – The Philadelphia brand team is taking cream cheese to new heights and handing out free breakfast to 500,000 passengers aboard select US JetBlue airline flights. During February, travelers will enjoy “Breakfast from Heaven,” including a bagel and new Philadelphia1/3 Less Fat softcream cheese.
Milka Helps Set Record for World’s Biggest Cow
December 27, 2007 – One might say that the beloved cow mascot of the Milka chocolate brand finally made it “big” at the recent Milka Allpenwelt (“Alpine Wonderworld”) event in Berlin, Germany. More than 10,000 visitors saw the Milka brand team help set the record for the world’s “biggest cow.” Measuring 15 meters (50 feet) high, 22 meters (72 feet) long and 9 meters (30 feet) wide, the enormous animal was inflated and awarded a Guinness World Record.
Humanitarian Aid Sent to Bangladesh
December 12, 2007 – Kraft made a contribution totaling $450,000 to support relief efforts following Cyclone Sidr, a Category 4 storm that struck the northwestern coast of Bangladesh. Contributions were made to the American Red Cross, Save the Children and the United Nations World Food Programme.
Breakstone’s Celebrates 125 Years of Great-Tasting Dairy
December 6, 2007 – This year, Breakstone’s celebrated 125 years of bringing consumers the great-tasting dairy products they know and trust. To help mark the milestone, the brand’s packaging includes a “125 years of quality” seal.
IGD President’s Award for Kraft in UK & Ireland
December 4, 2007 – The IGD President’s Award was given to Kraft in the United Kingdom & Ireland by the Institute of Grocery Distribution (IGD), an industry research organization.
Wall Street Journal’ Names Irene a ‘Woman to Watch’
November 20, 2007 – With an eye on the growing pipeline of female talent at big companies, the November 19 edition of “The Wall Street Journal” featured this year’s ranking of “50 Women to Watch.” Irene Rosenfeld, Kraft’s Chairman and CEO, is number 10 on the list.
Jacobs Goes Premium in Germany
November 5, 2007 – Consumers in Germany have a new choice from a favorite brand – Jacobs Sinnfonie coffee. Coffee drinkers looking for an indulgent experience will be delighted with this premium coffee.
Kraft Sends Aid for Southern California Wildfires
November 1, 2007 – Kraft made cash and in-kind contributions of $320,000 in relief for those impacted by wildfires in Southern California, United States.
Humanitarian Aid Sent to China, Costa Rica, Peru
October 30, 2007 – Kraft made contributions totaling $115,000 to the International Federation of Red Cross & Red Crescent Societies at the United Nations (IFRC) and the American Red Cross. The funding supports disaster relief and rebuilding efforts in Costa Rica and Peru, and a community health project in China.
Salsa, Sabor y Salud Honored with Presidents’ Circle Award
October 11, 2007 – Salsa, Sabor y Salud (Food, Fun & Fitness), Kraft’s healthy lifestyle program for Latino families in the United States, was honored with the Presidents’ Circle Award for Nutrition Education by the American Dietetic Association (ADA).
Irene One of ‘Fortune’ Magazine’s Most Powerful Women
October 2, 2007 – For the second year in a row, Kraft Chairman and CEO Irene Rosenfeld has been named one of the “50 Most Powerful Women in Business” by “Fortune” magazine.
Kraft on ‘Working Mother’ 100 Best List
September 25, 2007 – For the sixth time in seven years Kraft was named to “Working Mother” magazine’s annual list of “100 Best Companies” in the United States.
Aid Sent to Latin America for Hurricane Relief
September 19, 2007 – Kraft made a contribution of $25,000 to the International Federation of the Red Cross & Red Crescent Societies at the United Nations in support of relief efforts for Hurricane Dean in Mexico. The company also contributed $75,000 to Save the Children to assist those impacted by Hurricanes Felix and Henriette in Nicaragua and Honduras.
Kraft Sponsors Homes, Volunteers for Gulf Coast Relief Efforts
September 14, 2007 – More than 175 employees volunteered to build two Kraft-sponsored Habitat for Humanity homes in Slidell, Louisiana.
Kraft Again Named to Dow Jones Sustainability Index
September 11, 2007 – Kraft has again been recognized for our sustainability leadership and named to the Dow Jones Sustainability Index (DJSI) – both the World and North America lists.
The indexes follow a best-in-class approach in terms of sustainability. The World index includes the top 10 percent of more than 2,500 companies, representing 57 industries. The North America index captures the leading 20 percent of North American companies.
Each year, the Sustainable Asset Management (SAM) Group reviews the lists, looking at each company’s economic, environmental and social performance. Reviews are based on general criteria, as well as industry-specific issues.
This is the second year Kraft is part of the DJSI World index and our third year on the North America list.
Kraft Sends Aid for Fire Victims in Greece
September 5, 2007 – Kraft has made a contribution of $25,000 to the International Federation of the Red Cross and Red Crescent Societies at the United Nations to support relief efforts for the recent wildfires in Greece.
Irene Rosenfeld Among the World’s Most Powerful Women
September 4, 2007 – “Forbes” magazine has named Kraft Chairman and CEO, Irene Rosenfeld, on its 2007 list of “The World’s 100 Most Powerful Women.” As reported in the September issue, Irene occupies the number-nine position – moving up two places since last year’s ranking.
Kraft Sells Jamaican Brands
August 23, 2007 – Kraft recently announced plans to sell its Jamaican trademarks Butterkist, Pic Nix and Snackables, along with the right to commercialize Ovaltine biscuits, to Seprod Limited. Seprod is one of the largest manufacturers of foods and related products in Jamaica. The sale is expected to be completed at the end of August. The decision was made as part of Kraft’s strategy to better focus on the development of its core international brands.
Aid Sent for Peru Earthquake Relief
August 22, 2007 – Kraft has made a contribution of $40,000 to the International Federation of the Red Cross and Red Crescent Societies to support relief efforts for the recent earthquake in Peru.
Produce Section Meets Snack Aisle with Garden Harvest
August 20, 2007 – Chip lovers in the United States have a new, better-for-you option at snack time. Garden Harvest Toasted Chips from Nabisco are sure to satisfy with a unique crispy crunch, in both sweet and savory flavors. Baked with 100 percent whole grain, Garden Harvest Toasted Chips offer a half-serving of real fruits or vegetables—that you can see and taste—in each one-ounce serving. And, the snacks are part of our Sensible Solution portfolio, helping consumers make better choices to stay on track with sensible eating.
Kraft Sends Aid for Flood Victims in Bangladesh, India
August 16, 2007 – Kraft has made a contribution of $25,000 to the International Federation of the Red Cross and Red Crescent Societies to support relief efforts for the recent flooding and landslides.